People familiar with the matter told CNBC that an executive board led by Apple marketing Senior Vice President Phil Schiller meets every week to discuss controversial apps or other iPhone software programs that may infringe Apple's App Store guidelines. And Apple's own developers for years have chafed under App Review's sometimes arbitrary rejections and boilerplate feedback. Spotify, the streaming music service that competes with Apple Music, has filed a competition complaint with the EU. In the United States, presidential candidate Elizabeth Warren says that Apple competes with the apps on its own platform. In addition, Apple's platform is drawing new scrutiny as politicians and regulators take a more skeptical look at the power of big tech companies.
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