So it is the most important element.īut however, it must be very much simple and clear so that the receiver may easily understand the statements or feelings of receiver. From the above statement, it is clear that without the source there is no concept of communication. Then the receiver interprets the message according to his own mental level and experience. In the above process the encoder or source gives people shape to the message, idea or information or we can say that he encode his message in a proper way in his mind and then he send it to destination or receiver. The effective communication process can be easily understood from the following diagram. It must be also noted that code and system are inter related with each other. According to John Fiske, coding is “consist of both signs and rules that determine that how and in what context these signs are used and how they can be combined to form more complex messages”.Ĭoding stand for the full ledged system of meaning to the members of the culture or sub culture. Code is the system of symbol, sign or letters used to represent the secret meaning. Literally encoding means to convert body of information from one system to another system in the form of codes. The communication process is basically depends on the following
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